Ever since she can remember, she was obsessed with people’s behaviour. What made them do what they do and how people’s perceptions where influenced my different things. Today, with the Internet, you already have a brand. You are either managing it or not. People are being influenced by what they find on you online. That means that you have to take control over your public image – on paper, on the Internet and in person. You have to actively manage the idea that forms in someone’s head once they hear your name.